Written by Brandon Grundy, CFP®.
Have you heard of a vibecession (pronounced like recession but beginning with “vibe”)? Apparently the term was coined by an economics blogger a couple of years ago and it’s been showing up quite a bit lately. I heard some people discussing the term the other day as if it were old news. Well, not to me…
We’ve discussed this idea several times before but it goes something like this, according to the blogger, Kyla Scanlon, who wrote an interesting piece about her idea back in 2022 (a link is below if you’re interested).
“Vibecession – a period of temporary vibe decline where economic data such as trade and industrial activity are relatively okayish.”
Relatively okayish – I like that. It seems to meet the moment. To me, a vibecession happens when enough people feel bad enough about their outlook, regardless of their current situation, that they cut back enough on spending for it to impact national economic data. A self-fulfilling prophecy, essentially. Have we seen one and/or are we in one? It depends on who you ask.
Sentiment was definitely negative in 2022 when the termed originated. Inflation peaked that summer and the Fed quickly raised interest rates to fight it. Stocks had a bad year as did bonds. Median national home prices dipped in response. And consumer sentiment cratered that summer, as you would expect from combining negative forces like these.
All of that happened and we still managed to skip an economic recession, at least going by the official definition. But we absolutely saw a vibecession, or whatever else you want to call it, and it lingers for many. The issue now is that much of what fed into the confused and somber mood ended up being transitory, at least by traditional economic metrics. National average inflation has come back to more normal levels. Interest rates are high compared to recent history but aren’t especially high when compared to long-term averages. Bonds have been struggling while stocks have come roaring back, and home prices continue to make record highs. Additionally, the job market is in good shape and, perhaps surprisingly, investment in US manufacturing has been making a big comeback.
That said, consumers still say they feel down in the dumps. This is odd because, just to cherry-pick one contrary data point, people are flying. The TSA reports that roughly 2.5 million US passengers flew per day around Independence Day last week and 3 million flew last Sunday, a single day record! Perhaps that’s partly due to the average cost of plane tickets being lower than 2022, according to tracking from the website, Nerd Wallet. This is just one example but consumers continue to spend across the economy even as they express concern over inflation and the job market, to name a couple typical pain points.
So why are so many people still professing to be in good shape now but gloomy about their prospects? Look at the chart below from my research partners at Bespoke Investment Group? Pessimism hasn’t matched up with reality for a while now. Is this cognitive dissonance at work, bad data, or a symptom of some broader issue?

The reasons for this go far beyond the realm of personal finance. People point to the news and social media, politics, and so forth, as feeding into a general sense of negativity and unease. This shows up across the demographic spectrum but seems more prevalent with younger people. I don’t understand all the reasons for this. However, at least on the finance side it’s clear that those with assets have been doing much better than those without. This is by design since our economy and even entire financial system favors those who own assets like homes and stocks. If you rent and don’t have savings, you don’t feel increases in the so-called wealth effect. You don’t benefit from home equity improvement – home ownership is just more unattainable. And rising stock prices don’t help for the same reason. Lots of American consumers have seen inflation in recent years without a way to counteract it. Even the Fed indirectly punishes these folks because borrowing cost more when the Fed raises interest rates. Perhaps folks in this category are more inclined to be surveyed and that skews the numbers? But wouldn’t they be less likely to say their present situation is good? It’s confusing.
Enough negative sentiment can become a self-fulfilling prophecy. The vibecession concept has been showing up more in the culture lately if not yet in most macroeconomic numbers, so it must be gaining traction. Maybe it will reach critical mass or maybe it’s simply an indicator of a gloominess that can, perhaps strangely, exist amid optimism and growth. Whatever the answer this is certainly an odd situation we should all pay attention to.
Here's the link I mentioned above.
https://kyla.substack.com/p/the-vibecession-the-self-fulfilling
Have questions? Ask us. We can help.
Written by Brandon Grundy, CFP®.
With just one week left in the quarter let’s talk about rebalancing.
First, I am absolutely not one to make market calls or suggest this or that day is the right time to buy or sell. However, it’s hard to overlook the dramatic price and valuation increase of companies related to artificial intelligence.
This has been going on for a while but really took off when ChatGPT was released. Nvidia is the most newsworthy as the company’s stock is up nearly 160% this year after a banner year in 2023. I mentioned these points in a recent post but the value of Nvidia has continued to rise along with a handful of other big names and that’s been pushing major indexes higher. It’s also likely created some imbalances in your portfolio.
As of last Friday the Tech and Communication Services sectors are collectively worth over 40% of the S&P 500 (from maybe 25% pre-Covid) and this has been leading the index’s performance all year. Of the top ten holdings in the S&P 500 eight are within these two sectors with the outliers being Berkshire Hathaway and Eli Lilly. The names are Microsoft, Apple, Nvidia, Amazon, Meta, Google (listed twice in the typical ETF for this space, ticker symbol SPY) and Broadcom. The S&P 500 weights its holdings by market size and this is the current order. These stocks now make up nearly a third of the S&P 500 by themselves and about 87% of the two sectors just mentioned. Year-to-date as of last Friday the typical Tech sector ETF, ticker symbol XLK, is up about 19% versus the S&P 500 up 15%. Compare this to a common S&P 500 index, ticker symbol RSP, that weights companies equally instead of by size. RSP is up a little better than 5% YTD. Talk about a top-heavy market!
Some compare this to the Tech Bubble and worry that a “pop” could happen any day. There are lots of reasons why this isn’t the case and I tend to agree with most of them, so anything you do with your investments shouldn’t be done out of fear. Instead, imbalances like this present opportunities for basic portfolio maintenance.
One idea is to take some profits. Not sell everything and head for the hills, just rebalance by trimming back a bit because the rest of the market is doing fine.
The easiest approach is to trim from common stock holdings in the companies listed if you have any. This can be taxable if these positions are held in a non-retirement account so you’ll want to be thoughtful about realizing capital gains. Ideally you hold some of these stocks in an IRA or Roth IRA where you can sell without tax concerns. How much to sell depends on your allocation plan, model portfolio, and so forth. In general you could cut 10% or perhaps trim by a position’s YTD performance and plan to repeat should prices continue higher.
If you’re like most people, however, you don’t hold common stock in these names but instead have indirect exposure via mutual funds and index funds. You can double check the holdings within your funds via Google and probably at your custodian. But since nearly 80% of the Tech sector and over 90% of Communication Services is primarily comprised of these companies, trimming from either sector fund, if you have one, should be obvious. Beyond that, a broad market stock fund or anything labeled “Large Cap Growth” in your portfolio should indirectly trim these names as well.
You can do other things to work around growing positions, such as buying non-correlated sectors and asset classes. You could also give appreciated shares to charity from your brokerage account or from your retirement account as part of your RMD, but those details are beyond the scope of this post.
Again, it’s been a good year so far for stocks. Who knows what the second half will bring but taking time to trim your winners and give to your losers (I hate phrasing it that way but it works…) or to generate excess cash for spending needs is the essential thrust of rebalancing.
What if you never rebalance? Are you missing out on anything by rebalancing? Typically, without rebalancing your portfolio grows more top-heavy over time. This makes you feel more of the sting when markets turn as they always do. You can miss out on some additional performance when you trim your winners. However, since none of us has perfect foresight we leverage processes like rebalancing instead of simply winging it. It’s counterintuitive and this makes it hard, but having practices like rebalancing really helps keep you on a good financial path over the long term.
I’m doing stuff like this for you already if I’m responsible for managing your portfolio, but feel free to ask questions. Otherwise, we’re all watching to see how AI shapes our world and our markets. Just don’t be too passive with your investments and allocation along the way.
Have questions? Ask us. We can help.
Written by Brandon Grundy, CFP®.
Okay, I’ll come right out and admit to being a little out of touch with the reality of social media. My (now young adult) kids sometimes chide me for this. I use Facebook only superficially. I’ve watched a few videos from a singer/songwriter I like on Instagram. And of course I’ll watch stuff on YouTube, but I don’t really surf around and I don’t follow anybody.
I also don’t use Twitter (I refuse to call it “X”). I tried some years ago but quickly gave up. Since I’m self-employed and thankfully not looking for a job I also don’t use LinkedIn much. And I’m certainly not on TikTok. I’ve tried a couple of times but TikTok’s format and explosion of short videos just isn’t my cup of tea.
That said, I do read about what’s happening on TikTok and the rise of “finfluencers” offering quick and casual videos about personal finance. It’s troubling or at least unsettling. Some of these people have millions of followers and pull down $100,000, even $300,000 a year, sometimes much more. They do this indirectly through paid ads within their TikTok, Instagram, and YouTube videos via algorithms at Google, brand sponsorships, and by directly selling products.
I’m sure that structure isn’t news to you because it isn’t to me, but what I don’t appreciate is the lack of disclosure on all this stuff when it comes to people providing financial advice, education, or whatever they might choose to call it. I want people, and especially younger people, to get educated about how the financial world works. Personal finance isn’t taught in schools very much anymore, so people need to get the information wherever they can and that’s fine. However, I question how much value can be found in videos lasting a minute or two. Granted, some of these link to longer videos on YouTube, but how many people make it that far?
After reading more about this in recent days I spent some time looking at finfluencer content on TikTok and was reminded of just how scattershot the information is. It’s also really hard to locate meaningful disclosure about the finfluener’s credentials and how they’re paid. It was also interesting to see the fluid nature with which content creators move between providing information and infomercial. At times it seemed like the sales pitch was more natural than the primary content and I wondered how much the person actually knew about the topic. I mean, these days you can just ask ChatGPT and pretend to know a bunch of stuff.
For example, one creator extolled the virtues of a credit card as part of a life hack process while leaving out a bunch of fine print. I understand adding more detail would make the video too long, but he left out quite a bit. The viewer was then directed to a list of favored cards below which linked to an affiliate program, which eventually linked to the credit card company and the relevant details. Does the viewer have any recourse against the finfluencer for providing incomplete or otherwise bad information? Was the credit card being touted actually “the best right now” for the viewer or the finfluencer?
Now, I don’t want to seem overly stodgy. People need to learn and the end can justify the means, I get that. Many of these creators are well-intentioned and their content is often interesting. If it’s sometimes a little basic and lacking in detail or risky to apply in the real world, maybe we can blame the short-form nature of the delivery platform. Or maybe it’s the short attention span of the viewer – which came first, I’m not sure. Either way, the result is something that’s common in my industry: often inexperienced people providing advice that’s really just a sales pitch.
So the main issue I have with finfluencers today is a lack of disclosure that would lift the veil, at least a little, on why they chose to discuss topics, if they have any expertise or training in the topic, and how they stand to benefit. I have to do this in my work. I have to tell you my background, training, and if I’m selling you something. I have to stay current with contuing education requirements. I have to tell you who my regulator is. And I have to tell you about conflicts of interest that impact our work together. I don’t see why finfluencers, who often provide advice with real-world consequences, don’t need to disclose similar information. Some do and that’s great, but most don’t. This is unfortunate because upgrading the professionalism of these folks would probably benefit a lot of people.
If you’re interested, here’s a great video on this topic from the CFA Institute. There are a few different things on this page so scroll down to the video from Richard Coffin.
https://rpc.cfainstitute.org/en/research/reports/2024/finfluencer-appeal
Have questions? Ask us. We can help.